As smart devices become more common in our homes and offices, so do the cybersecurity risks they bring. From thermostats and speakers to security cameras and door locks, IoT (Internet of Things) devices are everywhere—and they’re vulnerable.
In 2022 alone, there were more than 112 million IoT cyberattacks worldwide. And with the rise of AI-driven threats, that number was expected to grow by 82% in 2024. That’s why the U.S. government has introduced a new tool to help consumers make safer tech choices: the U.S. Cyber Trust Mark.
Here at ParJenn Technologies, we believe that smart device safety starts with smart decisions. In this article, we’ll break down what the Cyber Trust Mark is, how it works, and why it’s a major step forward in securing your digital life.
What Is the U.S. Cyber Trust Mark?
The Cyber Trust Mark is a government-backed label that tells consumers a smart device meets a baseline standard for cybersecurity protection.
You’ll soon start seeing this shield-shaped icon on packaging for select smart products. Think of it like an energy star—but for security. Whether you’re buying a smart thermostat or a video doorbell, the Cyber Trust Mark lets you know that the device has passed important safety checks.
Why Does the Cyber Trust Mark Matter?
Smart devices offer convenience—but also create entry points for hackers. In 2023, smart TVs, plugs, and DVRs ranked among the most vulnerable IoT products.
The Cyber Trust Mark is important because:
It helps non-technical consumers identify safer devices
It holds manufacturers to higher security standards
It encourages the industry to invest in proactive cybersecurity
According to recent findings, 75% of all mobile and IoT apps have at least one known vulnerability. That includes products with millions of downloads or users.
How Does a Device Earn the Cyber Trust Mark?
To receive the U.S. Cyber Trust Mark, a device must pass several security criteria, including:
✔ Strong Password Protections – Devices must enforce secure login credentials.
✔ Data Encryption – Sensitive user data must be stored and transmitted securely.
✔ Regular Software Updates – Devices must receive timely patches to fix vulnerabilities.
Each device is tested by approved labs under standards set by NIST (National Institute of Standards and Technology).
📌 Note: The standards behind the Cyber Trust Mark will evolve over time to address emerging threats.
How Often Will the Cyber Trust Mark Standards Be Updated?
Cyber threats are always evolving, so the Cyber Trust Mark criteria will be updated regularly. New security threats may lead to new testing requirements, and some devices may be retested to maintain their status.
This ensures that the mark continues to represent strong, current cybersecurity practices.
How Can Companies Get Their Devices Certified?
Manufacturers must voluntarily apply for Cyber Trust Mark certification. This involves:
Submitting devices for third-party security testing
Meeting all required security criteria
Receiving approval to label their products with the mark
Although the process involves some cost, it builds consumer trust and brand credibility—giving certified companies a competitive edge.
When Will the Cyber Trust Mark Be Available in Stores?
The rollout is already underway, and consumers can expect to start seeing the Cyber Trust Mark on:
Smart TVs
Smart speakers
Security cameras
Smart thermostats
Smart locks
Other popular IoT products
Retailers and manufacturers are expected to adopt the label quickly as awareness grows.
How Does the Cyber Trust Mark Help Consumers?
This new label simplifies the decision-making process for shoppers. Instead of needing a background in cybersecurity, you can now:
Quickly identify secure devices
Avoid risky, uncertified products
Have greater peace of mind when connecting new devices
It also motivates manufacturers to take security more seriously—especially in the face of rising data breaches.
What If a Device Doesn’t Have the Cyber Trust Mark?
If a device doesn’t display the Cyber Trust Mark, it doesn’t automatically mean it’s unsafe—but you should proceed with caution.
In such cases, consider:
Reviewing the manufacturer’s security policies
Researching product reviews and known vulnerabilities
Looking for regular firmware or app updates
📱 When in doubt, opt for a device with the mark—it means the product has passed critical safety tests.
Already Own Smart Devices? Here’s How to Stay Safe
Even if your current smart devices don’t have the Cyber Trust Mark, you can still take steps to secure them:
🔒 Change default passwords
🔄 Install software and firmware updates
🚫 Disable features you don’t use
📶 Use a strong, encrypted Wi-Fi network
These actions can significantly reduce your risk, even on older devices.
What’s Next for IoT Device Security?
The Cyber Trust Mark is only the beginning. In the near future, we can expect:
Stricter standards for certification
Broader categories of devices included
International equivalents or partnerships
Real-time security rating systems
As threats grow more sophisticated, standardized security labels like the Cyber Trust Mark will become a critical part of consumer protection.
Smart Choices for a Safer Digital Life
When you see the U.S. Cyber Trust Mark, you’re seeing a sign that your device is secure by design. It’s a powerful tool for making better choices—especially in a world where technology is everywhere.
At ParJenn Technologies, we help individuals and businesses across Jefferson, Harris, Galveston, and Chambers counties choose, secure, and manage their smart devices.
🔐 Need help securing your home or office technology?
🔗 Book a CyberShield Consultation – We’ll help you identify and implement secure IoT and mobile solutions tailored to your needs.
